Description
Do any of the following sound familiar?
"We give a better service than our competitors so why are we always competing on price?"
"We work hard so why are our margins poor?"
"We need to improve the business but where do we start?"
If any of these sound familiar this course will help you
Developing a strategy that can grow a business is the central task of a leader - whether the CEO, entrepreneur, marketing professional or consultant
From Apple to Netflix, the most successful businesses and start-ups have made their mark with a strategy that sets them apart
If we don't find ways to successfully stand out our businesses will struggle to survive
How to Differentiate a Business
This course is your guide to growing a business by differentiating effectively - with eye-opening yet pragmatic tools that can be put to work on Monday morning
In this course you'll learn methods to develop a business so you can stand out successfully and naturally attract devoted customers, but also, do so without having to compete on price all the time
By the end of this course you'll learn 3 powerful tools and avoid common mistakes to successfully differentiate your business
It's a valuable skill to learn and in this course you'll soon have it mastered.
Tony Prouse is an enthusiastic and well-respected strategic mentor with over 30 years of hard-earned wisdom. Tony has worked closely with leading institutions such as the Institute for Manufacturing at Cambridge University and helped develop successful strategies for a wide range of organisations and startups all around the world.
Learn Quickly
This is a fun and practical course with plenty of examples which will show you the techniques to take any team, business model, idea, product or service to the next level.
3 Tools to Build Your Differentiation
Learn 3 business analysis tools central to clear differentiation. Assess how well a business is currently differentiating itself, and crucially, identify how you can increase its differentiation and improve its business strategy - to unlock the route to long-lasting business development.
Ready? So, Where Do We Begin?
It starts by identifying what your current competences are - and which ones will enable you to capture greater business. But it’s not just a case of knowing your strengths and weaknesses – Tony will show you how some competences are more important than others!
Create Value for Your Customers and Business
It’s also about understanding how we can create value for our customers - and who those customers should be.
And it's the reason industry leaders have achieved excellent business development and business analysis.
In addition, Tony will explain the common mistakes, having worked with many businesses around the world for over 30 years - so you can learn from these too.
Enrol now, and discover how to:
Assess how well a business is currently differentiating itself
Identify areas where you can improve differentiation
Increase your value and stop competing purely on price or basic feature
Attract the right customers with a successful business strategy
Identify your core competences - which are often very different to what you currently believe!
Avoid the common pitfalls of differentiation, business strategy and business development
Grow a business in a long-lasting and fun way
Identify potential disablers to your differentiation - and know which ones could be hurting you
Create value for your target customers for a brighter future
This course also includes:
By the end of this course you will gain the skills and tools to ultimately improve your differentiation and develop your own successful business strategy - and most importantly, know where to start.
Whether you have a background in business analysis or not, this course is an exciting journey of business strategy discovery for those with the desire to grow.
Let’s get started!
Who is the target audience?
- If you are an entrepreneur, business analyst, manager, marketer, salesperson, consultant, student
- If you want to attract customers who truly value you
- If you want to build successful business strategies for long-term growth
